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Cases & Blog

next/font vs Google Fonts - what actually loads faster

next/font self-hosts Google Fonts at build time with zero external requests or layout shift. We compare it with the CDN, the Astro equivalent, and what to pick.

How to Make a Site Visible to ChatGPT and Perplexity

How to configure robots.txt for GPTBot and PerplexityBot, whether you need llms.txt, and what makes a site visible to ChatGPT and Perplexity.

How to Set Up Structured Data on a Headless Site

How to add Schema.org and JSON-LD markup to a headless site: B2B schema types, code for Astro and Next.js, and how to verify with Rich Results Test.

How to migrate your site from WordPress to Astro without losing SEO

A step-by-step plan for moving WordPress to Astro without losing SEO: audit, Content Collections, redirects, and real Core Web Vitals ranges.

How Third-Party Scripts Quietly Kill Your Site Speed

Chat widgets, analytics, and pixels block the main thread, hurting LCP and INP. Fixes: async, defer, facade pattern, and tag manager loading rules.

Why your React site is losing ground in Google, and what that has to do with architecture

Why a React site loses Google rankings: SPA delays LCP and INP, Googlebot defers JS rendering. Architecture breakdown and the SSR/SSG fix.

Does your site need a separate content management system, or is code enough

Does your site need a separate CMS, or is Astro Content Collections enough? Two decision criteria and the hidden cost of both mistakes.

Why your site's quality scores keep jumping around, and how to fix it

Does your site visually jitter while it loads? CLS causes: images without dimensions, fonts, ads - plus concrete CSS fixes for a stable layout.

Next.js Middleware: Geolocation and Auth on the Edge

How Next.js Middleware works: geolocation via headers, route protection on the edge, and a matcher that does not cost you performance.

How Many Fields in a Lead Form Kill Conversion

HubSpot, Unbounce, and WPForms data: how form field count affects conversion, what to cut, and what to keep for lead qualification.

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