CRM
Prooflytics vs GA4: What B2B Analytics Misses
GA4 does not know which leads became clients. B2B limits: no CRM join, manual offline imports, 90-day lookback. What Prooflytics adds on top.
How to Set Up Prooflytics in One Day: A CMO Guide
Step-by-step guide: connect your ads and CRM in Prooflytics in one day, close the loop from click to deal, and see cost per deal by channel.
A Full B2B Pipeline in Kommo via the API
How to build a B2B pipeline in Kommo via the API: stakeholder roles, /leads/complex, webhook transitions from Digital Pipeline, and reporting. With a case study and numbers.
Excel Sales Reports Are Technical Debt
Why manual Excel sales reports are technical debt: analyst hours, errors, no single source of truth. How to move reporting to automation.
Prooflytics: The Blind Spot Between Your CRM and Your Ads
Your ad account knows the clicks, your CRM knows the deals, but nobody sees the link. Prooflytics closes the loop and shows real CAC per channel, not CPL.
Kommo Can't Keep Up: 6 Signs of a Bottleneck
6 signs Kommo is slowing your growth: pipelines, board reporting, custom objects, API limits. When to extend it, and when to move to HubSpot.
Kommo vs Insightly: Which CRM to Choose for B2B in 2026
Kommo vs Insightly: pricing, project management, messengers, API. When to choose Kommo, when to choose Insightly. An honest B2B comparison.
Prooflytics + DV360: Attribution of Programmatic Ads to Closed B2B Deals
Prooflytics + DV360: DCLID capture, CM360 Offline Conversions API on Closed Won, Service Account OAuth2. DV360 optimization toward deal_won.
Kommo vs Creatio: CRM with BPM for International Teams in 2026
Kommo vs Creatio: BPM vs unified inbox, $15 vs $25/user, self-hosted, no-code. When to choose each. For international teams.
Prooflytics + Quora Ads: B2B Lead Attribution from Intent-Based Advertising to Closed Deal
Prooflytics + Quora Ads: qclid capture, Conversions API Purchase on Closed Won, SHA256 email, CPL vs CPO. Multi-channel B2B attribution explained.