Marketing
Prooflytics + TikTok Ads: B2B Lead Attribution From TikTok to Closed Deal
Prooflytics + TikTok Events API: ttclid -> CRM contact -> closed deal. Close the B2B attribution loop when your sales cycle exceeds 7 days.
Prooflytics vs GA4: What B2B Analytics Misses
GA4 does not know which leads became clients. B2B limits: no CRM join, manual offline imports, 90-day lookback. What Prooflytics adds on top.
How to Set Up Prooflytics in One Day: A CMO Guide
Step-by-step guide: connect your ads and CRM in Prooflytics in one day, close the loop from click to deal, and see cost per deal by channel.
Excel Sales Reports Are Technical Debt
Why manual Excel sales reports are technical debt: analyst hours, errors, no single source of truth. How to move reporting to automation.
Prooflytics: The Blind Spot Between Your CRM and Your Ads
Your ad account knows the clicks, your CRM knows the deals, but nobody sees the link. Prooflytics closes the loop and shows real CAC per channel, not CPL.
Prooflytics + The Trade Desk: B2B Conversion Attribution in an Independent DSP
TTD Offline Conversions API via Prooflytics: TTD-Auth, TDID capture, SHA256-email as UID2. Closed deals -> TTD postconversion. B2B attribution without third-party cookies.
Prooflytics + DV360: Attribution of Programmatic Ads to Closed B2B Deals
Prooflytics + DV360: DCLID capture, CM360 Offline Conversions API on Closed Won, Service Account OAuth2. DV360 optimization toward deal_won.
Kommo + Hex: Sales Analytics in Collaborative Data Notebooks Without a BI License
Kommo + Hex: Python ETL to PostgreSQL, Hex API run trigger, SQL cells for funnel and days_to_close, Scheduled Runs. Bearer token. No Tableau needed.
Prooflytics + Quora Ads: B2B Lead Attribution from Intent-Based Advertising to Closed Deal
Prooflytics + Quora Ads: qclid capture, Conversions API Purchase on Closed Won, SHA256 email, CPL vs CPO. Multi-channel B2B attribution explained.
Kommo + Lightdash: Open-Source Sales BI Dashboard with dbt, No Tableau Required
Kommo + Lightdash: ETL to PostgreSQL, dbt models for win_rate and avg_deal_size, Lightdash metrics. Self-hosted for free. No Tableau or Looker licenses.