Cases & Blog
Payload CMS: When to Choose It Over Strapi and Sanity
Payload CMS, Strapi, or Sanity: architecture, self-hosted deployment, and real cost of ownership. When a TypeScript-native CMS beats SaaS alternatives.
Prooflytics + TikTok Ads: B2B Lead Attribution From TikTok to Closed Deal
Prooflytics + TikTok Events API: ttclid -> CRM contact -> closed deal. Close the B2B attribution loop when your sales cycle exceeds 7 days.
Kommo + Intercom: Chat History Into the Deal Card
Native Kommo+Intercom integration skips chat history. Custom webhook connector: conversation_parts -> Kommo notes in seconds.
Kommo + Airtable: deal sync without Zapier
Two-way Kommo-Airtable sync via webhook and REST API. Upsert by external_id, idempotency, real case with metrics. No Zapier or Make.
HubSpot + Typeform: form answers into contact and deal
Native Typeform-HubSpot integration loses custom fields and UTMs. A custom webhook writes all answers to contacts and deals without manual transfer.
Kommo + Calendly: meeting automatically into a deal
Link Calendly bookings to Kommo deals via invitee.created webhook: contact lookup, task creation, cancellation handling. No Zapier.
HubSpot + Notion: client record from CRM into the knowledge base
Auto-create Notion client pages when a HubSpot deal closes: webhook, Notion API, reverse URL write-back. No Zapier, no middlemen.
Kommo + Tilda: form leads directly into the pipeline without Zapier
Direct Tilda webhook to Kommo without Zapier or Make. Send form leads into Kommo deals with UTM tracking and contact deduplication.
Prooflytics vs GA4: What B2B Analytics Misses
GA4 does not know which leads became clients. B2B limits: no CRM join, manual offline imports, 90-day lookback. What Prooflytics adds on top.
Kommo + WhatsApp Business API: connecting without a widget
Connect WhatsApp Business API to Kommo directly: Meta Cloud API, Kommo Chats API, webhook server with a queue. Architecture and step-by-step guide.