Marketing
Kommo + MailerLite: Email Marketing from Your Pipeline Without Zapier or Duplicate Contacts
Kommo + MailerLite: upsert subscriber on stage change, groups by pipeline, webhook unsubscribed -> note. Bearer token, no Zapier, no duplicates.
Prooflytics + Amazon DSP: Display Ad Attribution to Closed B2B Deal
Prooflytics + Amazon DSP: Amazon Attribution URL, amzn_ref -> email match, Conversions API at closed_won. OAuth2, real CAC from programmatic display.
Kommo + Ortto: CDP and Email Automation from Your Sales Pipeline
Kommo + Ortto: upsert person + track activity on stage change, Journey trigger, email.opened -> Kommo note. X-Api-Key, merge_strategy MERGE, EU GDPR.
Prooflytics + Criteo: Retargeting Attribution Traced to Closed B2B Deals
Prooflytics + Criteo: cto_pld attribution, Criteo Events API + email match at closed_won. OAuth 2.0, real ROAS instead of form-fill conversions. Python implementation.
Kommo + Campaign Monitor: Email Campaigns Segmented by Pipeline Stage
Kommo + Campaign Monitor: stage-based tags, Open/Click events logged to Kommo notes. Basic Auth API, two-way sync. Python implementation.
Prooflytics + Apple Search Ads: Attribution from App Install to Closed B2B Deal
Prooflytics + Apple Search Ads: attributionToken via AdServices -> cost per closed B2B deal by keyword. iOS Swift code + Python backend + CRM integration.
Kommo + Customer.io: Email Automation Driven by Pipeline Data
Kommo + Customer.io bidirectional integration: stage changes trigger Campaigns, email engagement flows back into Kommo via Track API and Reporting Webhooks.
Prooflytics + Snapchat Ads: attribution down to the closed deal
Snap Pixel does not work for B2B attribution. Prooflytics uses sc_click_id and CAPI to link a Snapchat click to a closed deal in CRM. Architecture and setup.
Prooflytics + Outbrain: Native Ad Attribution to Closed Deals in CRM
How Prooflytics attributes Outbrain clicks to closed deals in Kommo and HubSpot: real CPL and CAC from native ads without manual reports.
Prooflytics + Taboola Ads: Native Ad Attribution to Closed Deals
Prooflytics closes the attribution loop from Taboola native ads to closed CRM deals. Click ID, first-party data, real CAC. B2B case study with numbers.