Marketing
Kommo + Omnisend: email and SMS automation for e-commerce from the pipeline
Kommo and Omnisend integration: Won -> contact with tags and segment. Unsubscribe -> task. API Key auth, REST API, Shopify e-commerce email + SMS automation.
Prooflytics + TikTok Ads: Attribution from Click to Closed Deal
TikTok Ads shows CPL, not CAC. Prooflytics links ttclid to a CRM deal via first-party pixel and Events API. Real customer acquisition cost from TikTok.
HubSpot + Facebook Lead Ads: What the Native Integration Loses
The native HubSpot integration with Facebook Lead Ads loses UTM data, creates duplicates, and does not map custom fields. A breakdown of what breaks and how to set it up directly via the Lead Gen API.
Kommo + PostHog: Sales Pipeline Events in Product Analytics
Kommo and PostHog integration: Won -> identify + capture. CRM events in retention cohorts and funnels. Self-hosted EU, posthog-python SDK, group analytics.
Kommo + Drip: e-commerce email automation from the sales pipeline
Kommo and Drip integration: Won -> subscriber + tags + sequence. Webhook unsubscribed -> task. Basic Auth, REST API v2, behavioral segmentation.
Prooflytics + LinkedIn Ads: Real CAC from LinkedIn Ads to Closed Deal
Prooflytics + LinkedIn Ads: li_fat_id -> CRM contact -> Won -> real CAC per campaign. Attribution to closed deal instead of CPL in Campaign Manager.
Kommo + Segment: Sales Pipeline Events in CDP and All Downstream Tools
Kommo and Segment CDP integration: Won -> identify + track + group. One CRM event -> Amplitude, Intercom, HubSpot Marketing, advertising audiences. Basic Auth, write key.
Kommo + Kit (ConvertKit): email automation from the sales pipeline
Kommo and Kit (ConvertKit) integration: Won -> subscriber + tag + sequence. Webhook unsubscribed -> task for the manager. REST API v4, Bearer token, upsert by email.
Kommo + Paddle: Automatic Subscription Creation via Merchant of Record
Kommo and Paddle integration: Won -> create Paddle customer + subscription. Webhook payment_failed -> manager task, subscription.canceled -> field in deal. Bearer API, HMAC-SHA256.
Prooflytics + Meta Ads: Cost per Closed Deal Instead of CPL
Prooflytics + Meta Ads: fbclid -> Pixel -> CRM contact -> Won. Cost per closed deal instead of CPL. Daily AI campaign briefing, iOS 14+ attribution via first-party cookie.