Why site builders stop being enough
Site builders are an excellent way to launch quickly. But as a permanent foundation for a growing project, they hit the same restrictions regardless of whether it is Tilda, Wix, Squarespace, or Readymag:
- Limits. Restrictions on the number of pages, features, and customization - arbitrary logic is impossible.
- Subscription fee. A constant monthly payment for the platform itself, which grows with the plan tier.
- Vendor lock-in. The site lives inside the platform and does not fully belong to you. Leaving is hard, export is often incomplete.
- Speed and SEO. Heavy universal code results in poor Core Web Vitals and limited control over meta and markup.
- Development ceiling. At some point the business wants something the platform simply cannot do.
What custom code gives you
We move the site to clean code and, where needed, a Headless CMS for content management. The site becomes yours - with no platform restrictions.
| Parameter | Site builder | Custom code |
|---|---|---|
| Control | Within the platform | Full - any logic and design |
| Total cost of ownership | Ongoing subscription | Cheap static hosting |
| Speed and SEO | Heavy code, limited control | Static files, full control |
| Ownership | Vendor lock-in | The site belongs to you |
How we migrate content and preserve SEO
We migrate all texts, images, and pages, then rebuild the site on code. We keep the URL structure or set up 301 redirects from old addresses, migrate meta tags and headings. The speed boost after migration helps rankings grow.
What we check before the move
Site builders differ, but the checks are the same everywhere:
- Every page and URL - from the sitemap and analytics, including old pages people still reach from search.
- Where enquiries live. Builder forms usually keep submissions inside the platform - we export the history before the plan is switched off.
- What depends on the platform. Store, bookings, newsletters, multilingual support - each gets a solution on the new site, or a deliberate decision to drop it.
- Analytics and goals - so the reporting history is not lost.
How we migrate content and preserve rankings
We move all texts, images and pages and rebuild the site in code, along with meta tags and headings. Addresses are preserved, and where the structure changes we build a map of 301 redirects: every old address leads to its own new page.
This is the step where traffic is most often lost. If old addresses simply vanish, or everything is sent to the homepage, the search engine treats them as duplicates and removes them from the index together with the rankings they had earned. After launch we verify every redirect, confirm unknown paths return a 404, and resubmit the updated sitemap to search console. The speed gained after migration helps rankings grow.
Cost and timeline
Migration from a site builder to code starts at 1200 EUR. Timeline depends on the number of pages and whether a redesign is included: a small site takes about a week. We lock in an exact quote after reviewing your current site.
Specific platforms
This is part of the website migration section. Popular builders have dedicated pages: migrating from Tilda and migrating from Wix.
Frequently asked questions
When does a site builder stop being enough?
When you hit limits (pages, features, customization), want to speed up the site and improve SEO, are tired of paying a subscription, or do not want to depend on one platform. Site builders are great for launching, but as a permanent foundation for a growing project they quickly hit a ceiling.
Which site builders do you migrate from?
Any of them: Tilda, Wix, Squarespace, Readymag, uKit, Webflow, and others. The approach is the same - we migrate content and rebuild the site on clean code, preserving structure, design, and SEO.
What does switching to custom code give you?
Full control and no limits: any logic and design, no platform subscription fee, no vendor lock-in, the site belongs to you. Plus a noticeable boost in speed and SEO from clean static files and control over markup.
Will I lose my search rankings?
No. We preserve the URL structure or set up 301 redirects from old addresses, migrate meta tags and headings. The speed boost after migration usually improves rankings.
How much does migration from a site builder cost?
From 1200 EUR. Price depends on the number of pages and whether the design is transferred as-is or updated simultaneously. We provide an exact quote after reviewing your current site.